January is the month for all back-to-school related things. SASKO decided to launch a back-to-school campaign with the help of the much-loved SASKO Sam the Bread Man character.

In reviving this famous character, we made minor changes to his facial features: more depth was added to emphasize his welcoming appearance. We also developed a pattern to add more layers to the bread packaging in order to evoke more emotional engagement. The colour palette was enhanced to be more youthful and highlight the “Back To School” element.


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