“Day breaks and a busy day awaits. Tummies are rumbling for a delicious taste. On the table lies the perfect bake that always satisfies. Without a doubt, you don’t hesitate to get the tasty slices on your plate. Daybreaker. Start your day the tasty way.”

We were tasked to develop a more affordable bread brand to service the Local and Traditional market; as a result, Daybreaker was born.


Primary colour pallet was used to execute the clean, bold design. The name “Daybreaker” opened up the opportunity to develop illustrations that created a literal link between the design / illustration and the brand name.

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